Media Must Put Kenya First: The Call for Peaceful Elections Begins Now.
By Asal Reporter
The successful conclusion of the Third Annual Wajir County Media Summit, organised by the Media Citizens Front, has sent a timely and powerful message to the country. Kenya’s peace, unity and democratic future must always come before political interests.
Held against the backdrop of the approaching 2027 General Election, the two-day summit brought together journalists, young people, women, members of the public and opinion leaders to reflect on the media’s responsibility in promoting peaceful elections, strengthening democracy and safeguarding the rule of law.
Under the rallying call, “Country First and Kenya Must Remain Peaceful,” the summit provided an important platform for dialogue on responsible journalism, ethical election coverage, inclusion, community engagement and the growing influence of artificial intelligence (AI) in the media landscape.
As Kenya moves closer to another electoral contest, the role of journalists cannot be overstated. Elections are not merely political competitions; rather, they are important democratic processes that should unite citizens, not to divide them. The media must therefore remain a voice of reason, truth and accountability, resisting the temptation to amplify political hatred, ethnic divisions, misinformation and disinformation.
The discussions on AI were particularly significant. While technology presents new opportunities for gathering, analysing and disseminating information, it also creates fresh challenges through fabricated content, manipulated images, misleading videos and politically motivated propaganda. Journalists must embrace technological advancement while upholding professional ethics, verification and editorial responsibility.
Equally important was the emphasis on inclusion. Peaceful elections cannot be achieved without giving women, young people, persons with disabilities and marginalised communities meaningful opportunities to participate in democratic conversations and decision-making. Their voices must be heard, respected and reflected in national discourse.
The summit also reinforced the importance of respecting the Constitution and the rule of law. Political differences are inevitable in a democratic society, but they must never become an excuse for violence, intimidation or the destruction of national cohesion. Every Kenyan has a responsibility to protect the peace and stability of the country.
Media practitioners must recognise the power of their platforms. A responsible headline can promote understanding, while reckless reporting can inflame tensions. The choice between building bridges and deepening divisions is one that journalists must make every day.
The success of the Wajir summit is a reminder that peacebuilding should not begin when tensions erupt or when election campaigns reach their peak. It must be a continuous process, anchored in truthful reporting, constructive dialogue, civic education and responsible public engagement.
As the country prepares for the 2027 General Election, the message from Wajir should resonate across Kenya. Journalism must serve the public interest, politics must respect democratic principles, and every Kenyan must defend peace.
We may have different political choices, opinions and aspirations, but we share one country and one destiny.
